Western shoppers stay on the shelf

For people searching for signs of life in the stagnant economies of Europe and the US, results from the world's consumer goods giants Procter & Gamble and Unilever won't have made happy reading.

The shift away from big brands to private labels and most important the continued reduction of credit based consumption. The metaphor of trying to move an object by pushing on a string depicts the policies of driving growth by increasing consumption. Total consumer credit, following the of most credit within the commercial banking system, continues to contract.

Total Consumer Credit Outstanding (TCCO) And YOY Change:


Thanks Bob

Source: telegraph.co.uk