Thursday, August 26, 2010

Cash payments save coins

There's an old saying that you can lead a horse to water and make it drink. Credit card issuers, big beneficiaries of the public bailout and big proponents of a cashless society, cannot pull at the strings of public common sense. If the credit card companies continue to raise fees for processing credit, then promote the same transaction for less to cash-strapped customers. This is just another example of how confidence continues to shift from public to private sector.

Sun on the Beach owners Gil and Kent Black started the discount out of frustration over the seemingly endless price increases credit card companies impose for processing credit transactions.

"It was 80 percent credit cards before we started, but it's now about 50/50," said Kent Black. "Non-locals still tend to pay with credit cards, but we've seen a marked increase in cash payments from the local customers."

Source: floridatoday.com

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